A public notebook where I organize reading notes, develop research ideas, explore methodology, and document the questions that shape my work as a researcher.
Why a Research Notebook?
Research begins long before data collection. It begins with careful reading, better questions, and continuous reflection. This notebook is where I develop ideas beyond client projects: through reading, methodological reflection, and independent inquiry. Some notes may eventually become articles. Others simply document questions that deserve more attention.
- Reading Notes
- Research Questions
- Research Methods
- Consumer Behavior
- Field Notes
- Essays
- Books & Papers
Currently Exploring
Topics currently shaping my reading, research, and long-term interests.
- Market research methodology
- Consumer behavior
- Cross-cultural research
- Research operations
- Independent research practice
- AI and research workflows
Research in Progress
The first notebook entries are currently being developed. This collection will gradually grow as I continue studying, conducting research, and documenting ideas.
Reading Note
Essentials of Marketing Research — Naresh Malhotra
Preparing for advanced market research studies through structured reading notes and methodological reflections.
Status: Reading
Research Question
What makes international research partnerships succeed?
Exploring the relationship between operational excellence, communication, and trust in global research projects.
Status: Developing
Methodology
Participant Recruitment Beyond Incidence Rates
Practical notes from international qualitative recruitment projects.
Status: Writing
Consumer Behavior
How Culture Shapes Consumer Decisions
Connecting anthropology, psychology, and market research.
Status: Reading
Stay Connected
This notebook is continuously evolving as I read, support international research projects, and develop new ideas. New entries will be added regularly.